Sven was the regional manager of the Land Vikings that crashed Bean's party in the Dreamland Castle. He later hooks up with Bean at the party. After learning of the Elixir of Life, Sven and his men kill (almost) all of the party guests and capture Bean, Elfo, and Luci. He then attempts to take over as the self-proclaimed king of Dreamland. He is killed when he is dropped from the castle trapdoor by Bean.